I look at every new campaign as an exciting challenge and approach each and every one with a unique perspective. I love coming up with ideas that push clients out of their comfort zone.
Finding a strategic insight that drives the creative idea is the reason I get up and go to work in the morning. I always absorb all the information I can about the client and audience to come up with campaigns that have real substance.
JAMES HARDIE | rebrand campaign consumer and trade photography, typography, color palette, graphics, templates and brand guidelines
JAMES HARDIE | rebrand campaign consumer full page ads
JAMES HARDIE | rebrand campaign consumer spread ad concept
JAMES HARDIE | 100% HARDIE rebrand consumer full page ads
JAMES HARDIE | rebrand campaign consumer brochure
JAMES HARDIE | rebrand campaign consumer siding sample jacket
JAMES HARDIE | rebrand campaign trade ad
JAMES HARDIE | rebrand campaign trade product catalog
ALCON | freshlook color contact lens campaign refresh concepts
ALCON | clear care campaign development
CIBA VISION | AIR OPTIX AQUA MULTIFOCAL ad campaign
ALCON | dailies aquacomfort plus contact lens in-office back to school poster concepts
HOME MARKET FOODS | cooked perfect meatball campaign development
CROWN IMPORTS | corona extra tilted kilt table tent creative
CROWN IMPORTS | trade ad
CARDINAL HEALTH | interventional specialties campaign ads
CARDINAL HEALTH | interventional specialties campaign pocket folder
MCKESSON | homecare ad campaign development
JAMES HARDIE | backer ad campaign development
HUBER ENGINEERED WOODS | advantech trade ad campaign development
PUTZMEISTER | ad campaign
PUTZMEISTER | ad campaign
AMERICAN FUNDS | small business ad campaign concepts
AMERICAN FUNDS | college america ad campaign concepts
AMERICAN FUNDS | target date funds ad campaign with CGI solar panel imagery direction and development
LAKE FOREST COLLEGE | alumni ad campaign
NORTHWESTERN MUTUAL | annual show theme development
Digital • Web Design
The digital space is ever changing and I always stay up-to-date on web and social media trends. I love coming up with unique ways to authentically connect a client with their audience.
When I work on a digital campaign I always approach it from the user experience perspective. I always aim to enrich that experience with movement, color and typography.
JAMES HARDIE | rebrand website development
JAMES HARDIE | rebrand consumer banner ads
JAMES HARDIE | 100% HARDIE sponge cell rich media banner ad
JAMES HARDIE | 100% HARDIE responsive microsite
AMERICAN FUNDS | target date funds digital banner ad
MLCO | parallax website design concept development
CIBA VISION | freshlook color contact lens flash site development
ROYAL BUILDING PRODUCTS | corporate website development
AREA LANDSCAPE SUPPLY, INC. | wordpress website development
MCKESSON | supply chain landing page
CIBA VISION | tradeshow game development
Video • Storytelling
I create stories in all of my work, but video is one of my favorite mediums. Video is limitless and I love that about it. Every storyboard I create is filled with life and movement. I've worked with some very talented animators and writers over the years to create compelling messages for a wide range of clients.
My kinetic typography work for McKesson was so well received that we created five more videos with different animated stats for divisions of the company. The AT&T ForHealth video was also a building block project that lead to six more videos for all of the business segments under the ForHealth umbrella.
James Hardie :30 Commercial
James Hardie :30 100% HARDIE Atlanta Sweepstakes Commercial
James Hardie Presentation Intro Video
FreshLook Color Contact Lens Office Video Intro Refresh
McKesson Kinetic Typography Brand Video
AT&T ForHealth Tradeshow Video
AT&T ForHealth Remote Patient Monitoring Video
Print • Environmental
I am inspired by unique finishing techniques. I find creative solutions to all print challenges whether that is with design, photography or typography all while staying on budget.
Sometimes art is in the materials. I have created many print and environmental pieces over the years that have elevated brands through execution and a unique perspective.
Some might say that the printed piece is dead, but I think it should never become a lost art.
MYLAN | antiretroviral therapy brochure
MYLAN | antiretroviral therapy tradeshow graphics
JAMES HARDIE | CHOOSE 100% HARDIE model home consumer program
PUTZMEISTER | tradeshow brochure
PUTZMEISTER | calendar global image concept and retouching
INVENSYS | tradeshow brochure
RUNZHEIMER | brochure template development
SEURA | newsletter template development
CAFFEINE COMMUNICATIONS CO. | press and new business kit
LEMONHEAD CANDY | x-games booth graphics
ATLAS EPS | tradeshow booth wall graphics
MARIO BATALI | POP
AMERICAN FUNDS | college america enrollment kit development and design
HUBER ENGINEERED WOODS | architect resource binder and website
ALCON | dailies aquacomfort plus tear film stability acrylic educational tool concepting
Identity • Logo Design
When I create a new identity I really take in the clients personality and what they represent. I incorporate thoughtful typography, shapes and colors to really bring out the individuality of the client.
I not only create logos, I always think of the big picture, including tagline and how the logo will play out for all media from letterhead and digital to print and signage.
THE GRANITE CO. | identity and tagline
FREELANCE EVENT COORDINATOR | name and logo development
MIKKELSON BUILDERS | logo development
PIECES | logo, name and tagline development
SHERMAN CONSULTING | logo design
PUTZMEISTER WATER TECHNOLOGY | logo development
ROAN TOOLS | logo and tagline design
HYDRO COMPONENT SYSTEMS, INC. | logo design, brochure and ad campaign
PK PRODUCTIONS | logo, name and tagline development
WAGGISH APPAREL | identity
WAGGISH APPAREL | t-shirt designs
Personal • Photography
I have always had a great passion for photography and composition. I'm inspired by traveling and the untapped. I love capturing little moments from my life.